Fintech × College Athletics

Your points.
Your school.
Your seat.

Wishbone turns idle credit card rewards into athletic foundation donations — and moves you up the priority queue.

$0
New spending required
60%
of alumni surveyed would use this *
0
New cards or accounts
Set it. Done forever.

* Placeholder figure — pre-launch survey

What it is

A bridge between rewards you forget and seats you actually want.

Wishbone sits quietly between your bank and your school — converting the points you'd never use into real fundraising and real recognition.

  • Any card, any bank

    No new account or card needed. Works with the rewards you already have.

  • Passive giving

    Set it once. Points convert automatically — no pledge drives, no phone calls.

  • Real donations

    Cash arrives at the athletic foundation just like any other gift.

  • You move up

    Priority points credit to your account, improving your standing for tickets, parking, and experiences.

How it works

Five steps. Then it runs itself.

From the swipe at checkout to the seat at midfield — here's the path your points travel.

  1. Step 1

    You spend normally

    Any credit card, any purchase

  2. Step 2

    Rewards build up

    Redeem right in the bank app

  3. Step 3

    Wishbone converts

    Points become a cash donation

  4. Step 4

    Your school receives

    Cash goes straight to the athletic fund

  5. Step 5

    You earn priority

    Better seats and experiences

For Universities

Turn dormant rewards into your next major gift channel.

Athletic foundations are built on consistent giving. Wishbone makes giving the default — without adding a single new ask to your calendar.

“If we can capture even a fraction of the points our alumni let expire each year, this becomes one of the largest giving channels we've ever launched — without lifting a finger on our side.”
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[Placeholder] Athletic Director
[Placeholder] University Athletic Foundation
  • A new passive fundraising channel

    Unlock dollars that have been sitting dormant in alumni rewards accounts.

  • Zero friction for donors

    No asks, no campaigns, no phone calls. Donors set it once and forget it.

  • Deeper alumni engagement

    Priority point incentives keep alumni connected season after season.

  • Plugs into your priority system

    Works inside the athletic priority point structure you already run.

Redemption flowIllustrative
Idle points balance—125,400 pts
Wishbone redemption−42,000 pts
Cash to athletic fund+ $420.00
Cardholder engagement↑ 1 active session
Net liability impact
−$420.00 from points reserve
For Issuers

A redemption destination your alumni cardholders will actually use.

Wishbone gives portfolio managers a measurable engagement lever and a new disposition path for points that would otherwise expire. Built to drop into existing redemption rails.

  • Reduce idle points liability

    Move unredeemed balances off your books through a meaningful, opt-in redemption channel.

  • Boost cardholder engagement

    A new redemption destination tied to identity drives measurable lift in active redemption rates.

  • Stickier alumni segments

    Build loyalty with a high-affinity demographic — alumni donors are among the most retained accounts.

  • No new infrastructure

    Integrates into your existing redemption flow via standard APIs. No new card products required.

Partner with us

Let's build this together.

We're onboarding a focused launch cohort. Tell us where you fit and we'll be in touch.

Universities

For athletic foundations

Add a passive giving channel that respects your existing priority point system.

Issuers

For card issuers & banks

Reduce points liability and give alumni cardholders a redemption they value.